Blogging for Business

Crain's has an article up exploring the concept of businesses using blogs as marketing tools. I guess that's the blog culture now, full of people looking to share information, and some people just looking to sell you shit.

More than 70 million blogs populate the Web today. Many read like personal diaries, with angst-ridden musings about relationships or wild nights out. But thousands of blogs — no one is sure how many — are written by entrepreneurs and
corporate leaders to connect with current and potential customers. These bloggers tend to write about industry issues, or excitement and dilemmas within their own companies.

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